Lufthansa changes its look

Germany's Lufthansa has unveiled its first 'new look' in about 30 years.
The new livery keeps the iconic 'crane' image on the tailfin, because according to Carsten Spohr, chairman of Lufthansa’s executive board, it "...stands as a symbol of highest quality, excellent service, flying expertise, reliability, innovative spirit; and it stands for trust”.
 
But changes elsewhere on its aircraft were “needed to modernise the aircraft appearance in order to remain up to date”.
 
A major marketing campaign using the hashtag #SayYesToTheWorld is scheduled.

 

Lufthansa changes its look

Germany's Lufthansa has unveiled its first 'new look' in about 30 years.
The new livery keeps the iconic 'crane' image on the tailfin, because according to Carsten Spohr, chairman of Lufthansa’s executive board, it "...stands as a symbol of highest quality, excellent service, flying expertise, reliability, innovative spirit; and it stands for trust”.
 
But changes elsewhere on its aircraft were “needed to modernise the aircraft appearance in order to remain up to date”.
 
A major marketing campaign using the hashtag #SayYesToTheWorld is scheduled.