Australia’s Accommodation Association praises NSW government’s visitor economy industry strategy

BTN News
Tuesday, 19 January 2021
Australia’s Accommodation Association has welcomed the release of the NSW government’s 2030 NSW Visitor Economy Industry Strategy, which recognises the importance of mobilising government funding and support for the visitor economy.  
Dean Long, chief executive, Accommodation Association said: “The Strategy recognises the significant impact of Covid with a three-phase plan – Recovery; Momentum and Accelerate, with the NSW government retaining the pre-Covid 2030 targets to triple the 2009 overnight visitor expenditure (A$18.3billion) to A$55 billion by 2030, incorporating a regional target of A$25 billion by 2030."
 
The Strategy forms the basis of a  roadmap for recovery pointing to stronger government commitment to:
 
            • Sydney and Greater Sydney. For the first time the strategy recognises the metropolis of three cities encapsulated in the Greater Sydney Commission vision and the importance of Western Sydney Airport (2026) in escalating growth.
            • The economic contribution of the Sydney market to the NSW economy, committing to the development of a compelling brand, programs and campaigns for Sydney.
            • Securing major events and business events to position NSW globally, support recovery and accelerate growth.
            • Investing in tourism infrastructure with a clear plan. The Strategy points to a Visitor Infrastructure Framework and game changing concepts such as the creation of Special Activation Precincts, making land ready for investors and building enabling infrastructure.
            • Recognising the increased need for enhanced skills and workforce planning if the industry is to recover and to improve the competitiveness of its tourism offering.

Australia’s Accommodation Association praises NSW government’s visitor economy industry strategy

BTN News
Tuesday, 19 January 2021
Australia’s Accommodation Association has welcomed the release of the NSW government’s 2030 NSW Visitor Economy Industry Strategy, which recognises the importance of mobilising government funding and support for the visitor economy.  
Dean Long, chief executive, Accommodation Association said: “The Strategy recognises the significant impact of Covid with a three-phase plan – Recovery; Momentum and Accelerate, with the NSW government retaining the pre-Covid 2030 targets to triple the 2009 overnight visitor expenditure (A$18.3billion) to A$55 billion by 2030, incorporating a regional target of A$25 billion by 2030."
 
The Strategy forms the basis of a  roadmap for recovery pointing to stronger government commitment to:
 
            • Sydney and Greater Sydney. For the first time the strategy recognises the metropolis of three cities encapsulated in the Greater Sydney Commission vision and the importance of Western Sydney Airport (2026) in escalating growth.
            • The economic contribution of the Sydney market to the NSW economy, committing to the development of a compelling brand, programs and campaigns for Sydney.
            • Securing major events and business events to position NSW globally, support recovery and accelerate growth.
            • Investing in tourism infrastructure with a clear plan. The Strategy points to a Visitor Infrastructure Framework and game changing concepts such as the creation of Special Activation Precincts, making land ready for investors and building enabling infrastructure.
            • Recognising the increased need for enhanced skills and workforce planning if the industry is to recover and to improve the competitiveness of its tourism offering.