LGBTQ+ travel meet for London

The largest international B2B event dedicated to LGBTQ+ travel and leisure - Proud Experiences - has been launched by Reed Travel Exhibitions and will take place in London from 06-08 June this year.
Organised in the usual format of Reed Exhibitions, with buyers and suppliers of travel experiences brought together through a pre-scheduled appointment system, this event will put the spotlight on the LGBTQ market.
 
Recognising the commercial and unique value of networking in such an intimate setting, some of the world’s top travel brands have been quick to sign up including: AVRA Tours, Belmond, Conrad and Waldorf Astoria Hotels and Resorts, Corinthia London, The Curtain, Grand Hotel Tremezzo, InterContinental Hotels & Resorts, ME by Melia, The Muse Collection, Nobu Shoreditch, One Fine Stay, Soneva, Visit Malta and the region of Valencia.
 
International buyers confirmed to attend include agencies such as Zoom Vacations, Out of Office, Frosch, PHD Travel, Bon Vivant and Superviagem.
 
The LGBTQ+ travel industry is  estimated to be worth around US$211 billion and is both economically significant and resilient, with many studies showing that even in times of downturn, the gay community still spends money on holidays - and travel in general.
 
“We were not surprised when research confirmed that it’s time to pay attention to LGBTQ+ markets as they grow exponentially every year.  Developing this first event, which will take place in London, PROUD Experiences will bring out the issues, opportunities, solutions and debates that surrounds this demanding sector,” said show director Gareth Baguley.
 
Dealing with the attitudes, challenges, and opinions that face same sex couples and bisexual/transgender travellers will be the subject of a Master Class series of workshops, presentations and debates.  Led by some of the industry’s leading voices, and representatives of the LGBTQ+ travel community, every session will be open to buyers and suppliers throughout the event.
 
Some of themes being addressed this year include: a look at the contradiction that is the Asian LGBTQ+ market asking the question: how open for business is it - particularly now the Gay Games has been announced to be taking place in Hong Kong in 2020; the business case for Pride and the growing number of Circuit parties asking the question are they driving up the numbers LGTBQ travellers; servicing the LGTBQ customer with insights from some of the best travel brands who have excelled in this area; lessons on marketing to LGTBQ customers from brands outside of the travel industry; transgender travel and a look at the emerging markets and new travel products aimed at the sector.
 
The program of speakers will soon be announced.  
 
Baguley added: “Proud Experiences will be both innovative and inspiring complemented by our presence in the intimate and creative environment of The Saatchi Gallery – one of London’s top cultural attractions."

LGBTQ+ travel meet for London

The largest international B2B event dedicated to LGBTQ+ travel and leisure - Proud Experiences - has been launched by Reed Travel Exhibitions and will take place in London from 06-08 June this year.
Organised in the usual format of Reed Exhibitions, with buyers and suppliers of travel experiences brought together through a pre-scheduled appointment system, this event will put the spotlight on the LGBTQ market.
 
Recognising the commercial and unique value of networking in such an intimate setting, some of the world’s top travel brands have been quick to sign up including: AVRA Tours, Belmond, Conrad and Waldorf Astoria Hotels and Resorts, Corinthia London, The Curtain, Grand Hotel Tremezzo, InterContinental Hotels & Resorts, ME by Melia, The Muse Collection, Nobu Shoreditch, One Fine Stay, Soneva, Visit Malta and the region of Valencia.
 
International buyers confirmed to attend include agencies such as Zoom Vacations, Out of Office, Frosch, PHD Travel, Bon Vivant and Superviagem.
 
The LGBTQ+ travel industry is  estimated to be worth around US$211 billion and is both economically significant and resilient, with many studies showing that even in times of downturn, the gay community still spends money on holidays - and travel in general.
 
“We were not surprised when research confirmed that it’s time to pay attention to LGBTQ+ markets as they grow exponentially every year.  Developing this first event, which will take place in London, PROUD Experiences will bring out the issues, opportunities, solutions and debates that surrounds this demanding sector,” said show director Gareth Baguley.
 
Dealing with the attitudes, challenges, and opinions that face same sex couples and bisexual/transgender travellers will be the subject of a Master Class series of workshops, presentations and debates.  Led by some of the industry’s leading voices, and representatives of the LGBTQ+ travel community, every session will be open to buyers and suppliers throughout the event.
 
Some of themes being addressed this year include: a look at the contradiction that is the Asian LGBTQ+ market asking the question: how open for business is it - particularly now the Gay Games has been announced to be taking place in Hong Kong in 2020; the business case for Pride and the growing number of Circuit parties asking the question are they driving up the numbers LGTBQ travellers; servicing the LGTBQ customer with insights from some of the best travel brands who have excelled in this area; lessons on marketing to LGTBQ customers from brands outside of the travel industry; transgender travel and a look at the emerging markets and new travel products aimed at the sector.
 
The program of speakers will soon be announced.  
 
Baguley added: “Proud Experiences will be both innovative and inspiring complemented by our presence in the intimate and creative environment of The Saatchi Gallery – one of London’s top cultural attractions."