ITB India switches to hybrid model

MICE News
Thursday, 03 September 2020
The organiser of ITB India has confirmed a hybrid model for ITB India 2021. 
The  trade show will be a combination of a live event held 07-09 April 2021 in Bombay Exhibition Centre Mumbai, India and a virtual event happening five days later on 15–16 April 2021.
 
The event will be among the first exhibitions in India to adopt a hybrid model. 
 
The live event is expected to attract more than 8,000 attendees, more than 400 exhibitors, over 500 buyers, and an array of over 150 speakers. 
 
"We see how trade fairs are changing as a result of the Covid-19 pandemic.
"Personal contact remains the heart of a trade fair. At the same time, however, the trade fairs of the future will be hybrid events. Classic meetings of exhibitors and visitors will be accompanied by digital events,” said Sonia Prashar, deputy director general of Indo-German Chamber of Commerce, the organiser of ITB India.

ITB India switches to hybrid model

MICE News
Thursday, 03 September 2020
The organiser of ITB India has confirmed a hybrid model for ITB India 2021. 
The  trade show will be a combination of a live event held 07-09 April 2021 in Bombay Exhibition Centre Mumbai, India and a virtual event happening five days later on 15–16 April 2021.
 
The event will be among the first exhibitions in India to adopt a hybrid model. 
 
The live event is expected to attract more than 8,000 attendees, more than 400 exhibitors, over 500 buyers, and an array of over 150 speakers. 
 
"We see how trade fairs are changing as a result of the Covid-19 pandemic.
"Personal contact remains the heart of a trade fair. At the same time, however, the trade fairs of the future will be hybrid events. Classic meetings of exhibitors and visitors will be accompanied by digital events,” said Sonia Prashar, deputy director general of Indo-German Chamber of Commerce, the organiser of ITB India.