Hypermotion goes digital as Germany's Covid cases increase

MICE News
Friday, 30 October 2020
Hypermotion, which would have been Germany’s Messe Frankfurt's first hybrid event at the exhibition grounds 10 to 12 November, has been switched to all-digital due to the rise in Covid-19 infections.
Live streams, video chats, speed networking and AI-supported matchmaking will stimulate dialogue amongst participants. 
 
Detlef Braun, member of the Executive Board of Messe Frankfurt said: “We did everything possible to ensure that a hybrid event featuring a conference program and exhibition could take place, developing an extensive protection and hygiene concept.” 
 
The trade fair remained in talks with the Frankfurt health authority until Wednesday 28th about the possibility of conducting rapid tests for all participants.
 
“In the end, the authorities and Messe Frankfurt came up against organisational limits. Coupled with rising infection rates exceeding 11,000 cases a day and new measures announced by Germany’s federal and state governments, there was simply no way to avoid cancelling the event – or at least the on-site part of the event,” said Braun.
 
Messe Frankfurt is inviting people to visit the digital event free of charge. All the presentations, sessions and start-up pitches will be available as videos on demand until 10 December, as will the opportunity to use the intelligent matchmaking tool to make new business contacts.

 Hypermotion goes digital as Germany's Covid cases increase

MICE News
Friday, 30 October 2020
Hypermotion, which would have been Germany’s Messe Frankfurt's first hybrid event at the exhibition grounds 10 to 12 November, has been switched to all-digital due to the rise in Covid-19 infections.
Live streams, video chats, speed networking and AI-supported matchmaking will stimulate dialogue amongst participants. 
 
Detlef Braun, member of the Executive Board of Messe Frankfurt said: “We did everything possible to ensure that a hybrid event featuring a conference program and exhibition could take place, developing an extensive protection and hygiene concept.” 
 
The trade fair remained in talks with the Frankfurt health authority until Wednesday 28th about the possibility of conducting rapid tests for all participants.
 
“In the end, the authorities and Messe Frankfurt came up against organisational limits. Coupled with rising infection rates exceeding 11,000 cases a day and new measures announced by Germany’s federal and state governments, there was simply no way to avoid cancelling the event – or at least the on-site part of the event,” said Braun.
 
Messe Frankfurt is inviting people to visit the digital event free of charge. All the presentations, sessions and start-up pitches will be available as videos on demand until 10 December, as will the opportunity to use the intelligent matchmaking tool to make new business contacts.