DHL survey says social commerce dominant
A new Online Shopper Trends survey by DHL Commerce shows the rising popularity of social commerce, with Asia leading the trend.
Some 57 per cent of on-line shoppers use their smartphone as their primary device for purchasing.
App-based platforms such as Shein and Temu have gained popularity globally due to their product offerings. Moreover, 65 per cent of global shoppers stress the significance of knowing the delivery provider before purchasing.
The report covers all major markets within Europe, the Americas, the Middle East and Africa as well as Asia Pacific and China.
According to the report, social commerce is becoming the next big thing in e-commerce. It allows users to buy products directly via networks like Instagram and Facebook.
Sales through social media platforms are expected to reach US$8.5 trillion by 2030, compared to an estimated US$700 billion in 2024. This would represent an approximately twelve-fold increase within a span of six years. Asia is at the forefront of this trend, with countries like China seeing 53 per cent and Thailand 59 per cent of shoppers purchasing via social media. With this also comes a shift in preferred devices for buying on line. Most on-line shoppers prefer to browse and purchase products with their smartphones.Some
57 per cent use their smartphone as the dominant shop window and purchasing device.
