ETIHAD ADDS MOBILE PHONE FREIGHT TRACKING

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Friday, 14 July 2006

Etihad Crystal Cargo, has introduced SMS tracking for UAE-based customers, giving them the opportunity to track their shipments via mobile telephone. The initiative is part of the carrier’s drive to provide customers with advanced air cargo services, convenient 24/7 flexibility and total information transparency along the supply chain.

By sending a text message with the AWBs to the number “3922746” or typing “EYCARGO” on the keypad, the customer gets real-time information about the status of their consignments directly onto the display of their mobile phone.

“The introduction of SMS tracking technology clearly is another important step to fulfil our core promises of Ultimate Information Transparency, 21st Century Technology and Total Customer Focus – bringing the information to the fingertips of our customers,” said Ingo Roessler, vice president Cargo, Etihad Airways.

The new service comes at a cost of a standard text message, offering the customer an additional 24/7 option to track their shipment to the online tracking tool provided on the airline’s website.

In addition to tracking, the new technology also offers capabilities of incoming SMS analysis and generation of MIS (Management Information System) reports, enabling the carrier to send out information on new routes to the customer.