Cathay to offer ‘connected’ in-flight services

BTN News
Thursday, 08 July 2010
Cathay Pacific Airways has inked a deal with Panasonic Avionics for the provision of full broadband connectivity on all Cathay Pacific and Dragonair passenger aircraft.

Services will launch from early 2012, subject to regulatory approval.


The in-flight entertainment deal includes the eXConnect broadband service, eXPhone GSM phone service, and a CX-branded free-of-charge entertainment portal - accessible through all passenger devices and seatback screens - that will include a range of content updated during the flight, access to airline and partner sites, e-commerce, airline-specific advertising, and live television with a pay-per-view capability for special events.


Alex McGowan, head of product for Cathay Pacific, said: “Connectivity will form an important part of our overall customer proposition. Having that connectivity integrated closely with our video on demand entertainment system is especially valuable as it means that all passengers will be able to use the service. We believe that being connected is now an expected part of everyday life – not just for business purposes but also to stay in touch with family and friends.”

Cathay to offer ‘connected’ in-flight services

BTN News
Thursday, 08 July 2010
Cathay Pacific Airways has inked a deal with Panasonic Avionics for the provision of full broadband connectivity on all Cathay Pacific and Dragonair passenger aircraft.

Services will launch from early 2012, subject to regulatory approval.


The in-flight entertainment deal includes the eXConnect broadband service, eXPhone GSM phone service, and a CX-branded free-of-charge entertainment portal - accessible through all passenger devices and seatback screens - that will include a range of content updated during the flight, access to airline and partner sites, e-commerce, airline-specific advertising, and live television with a pay-per-view capability for special events.


Alex McGowan, head of product for Cathay Pacific, said: “Connectivity will form an important part of our overall customer proposition. Having that connectivity integrated closely with our video on demand entertainment system is especially valuable as it means that all passengers will be able to use the service. We believe that being connected is now an expected part of everyday life – not just for business purposes but also to stay in touch with family and friends.”