Abu Dhabi wins three key 2010 events

MICE News
Thursday, 26 November 2009
Abu Dhabi has received a major business tourism boost with three new key events slated for next year.

The first, World Health Care Congress Middle East, is being billed as ‘The Davos of Health Care'. The event is organised by the USA’s World Congress and will be staged next December, in collaboration with the Health Authority of Abu Dhabi.


To run annually for three years from 2010 – 2012, the congress will target healthcare leaders and feature high level content covering research, policies and insurance, with delegates allowed to register for individual streams.


“We envisage the event attracting a high regional and international turnout of health care executives, providers, and government leaders to explore fresh ideas and unique insights,” said Gillian Taylor, business tourism manager, Abu Dhabi Tourism Authority (ADTA). “The topics to be addressed will be actionable and strategic, designed to address escalating health care costs, challenges in quality, new models for finance and improvements in delivery."


Meanwhile, March next year will see the staging of the first Abu Dhabi Media Summit in which 400 invited media representatives will gather in the capital of the United Arab Emirates for top-level dialogue. The summit will focus on emerging media in the Middle East, Africa and Asia. The co-chairs of the summit are president and chairman of News Corporation Rupert Murdoch; Tim Armstrong, the chief executive of AOL; Lee Seok Chae, chairman of KT Corporatin and Kai-Fu Lee, chairman and chief executive of Innovation Work.


The invitation-only summit will be held at Abu Dhabi’s the Yas Hotel from March 9-12.


Then from December 6-10, 2010, Abu Dhabi will host a major new international confex, World Green Tourism Congress (WGTC), at Abu Dhabi National Exhibitions Centre (ADNEC).


The event, the first-of-its-kind in the Persian Gulf, is being organised by the UAE's Streamline Marketing Group (SMG) with ADTA, which manages, helps develop and promote the emirate's tourism industry as headline sponsor.

This is the first meetings industry initiative to emerge from the authority's Advantage Abu Dhabi (AAD) incentive program launched earlier this year to catalyse and seed new business tourism and meetings concepts.

Targeted participants span a variety of disciplines in both the public and private sectors.

In its first year, Streamline anticipates attracting 200 conference delegates, 100 exhibiting companies and around 1,500 visitor professionals.

ADTA says additional projects are currently being evaluated via Advantage Abu Dhabi. Structured as a venture capital-type apparatus, AAD is designed to support the lucrative MICE segment to realise the direct tourism benefits it engenders and to ensure that the business tourism sector serves as an important growth pillar for Abu Dhabi's long-term economic, social, human resource and infrastructure development goals.

Abu Dhabi wins three key 2010 events

MICE News
Thursday, 26 November 2009
Abu Dhabi has received a major business tourism boost with three new key events slated for next year.

The first, World Health Care Congress Middle East, is being billed as ‘The Davos of Health Care'. The event is organised by the USA’s World Congress and will be staged next December, in collaboration with the Health Authority of Abu Dhabi.


To run annually for three years from 2010 – 2012, the congress will target healthcare leaders and feature high level content covering research, policies and insurance, with delegates allowed to register for individual streams.


“We envisage the event attracting a high regional and international turnout of health care executives, providers, and government leaders to explore fresh ideas and unique insights,” said Gillian Taylor, business tourism manager, Abu Dhabi Tourism Authority (ADTA). “The topics to be addressed will be actionable and strategic, designed to address escalating health care costs, challenges in quality, new models for finance and improvements in delivery."


Meanwhile, March next year will see the staging of the first Abu Dhabi Media Summit in which 400 invited media representatives will gather in the capital of the United Arab Emirates for top-level dialogue. The summit will focus on emerging media in the Middle East, Africa and Asia. The co-chairs of the summit are president and chairman of News Corporation Rupert Murdoch; Tim Armstrong, the chief executive of AOL; Lee Seok Chae, chairman of KT Corporatin and Kai-Fu Lee, chairman and chief executive of Innovation Work.


The invitation-only summit will be held at Abu Dhabi’s the Yas Hotel from March 9-12.


Then from December 6-10, 2010, Abu Dhabi will host a major new international confex, World Green Tourism Congress (WGTC), at Abu Dhabi National Exhibitions Centre (ADNEC).


The event, the first-of-its-kind in the Persian Gulf, is being organised by the UAE's Streamline Marketing Group (SMG) with ADTA, which manages, helps develop and promote the emirate's tourism industry as headline sponsor.

This is the first meetings industry initiative to emerge from the authority's Advantage Abu Dhabi (AAD) incentive program launched earlier this year to catalyse and seed new business tourism and meetings concepts.

Targeted participants span a variety of disciplines in both the public and private sectors.

In its first year, Streamline anticipates attracting 200 conference delegates, 100 exhibiting companies and around 1,500 visitor professionals.

ADTA says additional projects are currently being evaluated via Advantage Abu Dhabi. Structured as a venture capital-type apparatus, AAD is designed to support the lucrative MICE segment to realise the direct tourism benefits it engenders and to ensure that the business tourism sector serves as an important growth pillar for Abu Dhabi's long-term economic, social, human resource and infrastructure development goals.