Bali hotels back new tourism promotion
- MICE News
- Tuesday, 15 June 2010
The Bali Is My Life program includes characters symbolising Bali as a tourism destination, a documentary movie about Bali, a high technology visitor’s guide using 2D barcodes and a revamped website.
The program - part of a nationwide effort to promote Bali – now has been adopted by Bali Hotels Association (BHA) to position Bali as destination of choice for international travellers.
“BHA is honored to support Bali’s promotion efforts through this initiative. Hopefully our work will contribute in preserving Bali’s unique cultural and historical value," said Jean-Charles Le Coz, chairman of BHA.
“We have designed Bali Is My Life collaterals for BHA members and tourism stakeholders at large, to use for internal and external promotion."
More about Bali Is My Life visit the website www.baliismylife.com
