Australia spends A$30m on China market

MICE News
Tuesday, 22 June 2010
The Australian government is to spend A$30 million to market Australia - and North Queensland in particular - to the Chinese travel market.

The spend includes a forum on Chinese tourism to be held in Cairns; working with airlines including China Eastern, Air China, Qantas and China Southern Airlines to build frequency, capacity and dispersal of direct air services throughout Australia and the launch of Tourism Australia's 'There’s Nothing Like Australia' campaign in China in early August. This will include print and broadcast advertising in major national and regional media in addition to a digital campaign.


it also will strengthen partnerships with travel agents who sell Australian holidays in China through Tourism Australia’s Aussie Specialist travel agent program, which currently has nearly 3000 members in China.


The A$30 million spend includes the A$4.1 million announced by the Australian Government in April for consolidating bilateral relations for international tourism between China and Australia under the Approved Destination Status (ADS) scheme plus Tourism Australia’s spend in China to market Australia as a tourist destination.


Chinese visitors to Australia have grown from 93,000 in 1999 to more than 366,000 in 2009 to become the fourth largest market for tourism to Australia and the country is expected to emerge as the country's number one source market for international visitors in the next few years.


China has 46 million outbound travellers each year. The market is worth A$2.8 billion to Australia’s tourism industry and is forecast to increase at an average annual rate of 10.2 per cent to A$5.5 billion in 2017.

Australia spends A$30m on China market

MICE News
Tuesday, 22 June 2010
The Australian government is to spend A$30 million to market Australia - and North Queensland in particular - to the Chinese travel market.

The spend includes a forum on Chinese tourism to be held in Cairns; working with airlines including China Eastern, Air China, Qantas and China Southern Airlines to build frequency, capacity and dispersal of direct air services throughout Australia and the launch of Tourism Australia's 'There’s Nothing Like Australia' campaign in China in early August. This will include print and broadcast advertising in major national and regional media in addition to a digital campaign.


it also will strengthen partnerships with travel agents who sell Australian holidays in China through Tourism Australia’s Aussie Specialist travel agent program, which currently has nearly 3000 members in China.


The A$30 million spend includes the A$4.1 million announced by the Australian Government in April for consolidating bilateral relations for international tourism between China and Australia under the Approved Destination Status (ADS) scheme plus Tourism Australia’s spend in China to market Australia as a tourist destination.


Chinese visitors to Australia have grown from 93,000 in 1999 to more than 366,000 in 2009 to become the fourth largest market for tourism to Australia and the country is expected to emerge as the country's number one source market for international visitors in the next few years.


China has 46 million outbound travellers each year. The market is worth A$2.8 billion to Australia’s tourism industry and is forecast to increase at an average annual rate of 10.2 per cent to A$5.5 billion in 2017.