Two new products released at ECQ

MICE News
Wednesday, 23 June 2010
Sydney-based data capture agency Tradevent HarbourData has launched two new marketing applications at EventConneQion (ECQ) Brisbane.

The products - Txt2Get and iPOWOW – are designed to help event organisers and marketing professionals generate interaction with their target audiences and capture data about them through integrated mobile phone, digital video and social networking strategies.


Sandra Fountain, managing director Tradevent HarbourData said: “Businesses need to evolve the way they capture and use data. When data is used effectively, it takes a business’s marketing campaigns to the next level."


Tradevent’s Txt2Get is a mobile, marketing pull-tool that helps marketers and event organizers improve their advertising and event participation return on investment by encouraging people to SMS to learn more about their products and services.


Fountain says Tradevent’s iPOWOW! can be wrapped around any video and used on any computer, TV or web-enabled mobile phone and touch screen to gather real time opinions and feedback from anywhere in the world.


“Video is 3x more clickable than text, giving iPOWOW! massive potential in the event industry,” said Fountain.

“Imagine a live television audience being able to provide real time feedback for everything from people’s choice nominees at the Logies to cricket matches and football games. And, this feedback can be seen live on their TV screen! iPOWOW! can be used at conferences for real time feedback and for AGMs and other events being streamed on the web and watched on a mobile handset or a computer. It allows people not physically present at the event to be able to vote and provide their opinion and feedback in real time.” 

Two new products released at ECQ

MICE News
Wednesday, 23 June 2010
Sydney-based data capture agency Tradevent HarbourData has launched two new marketing applications at EventConneQion (ECQ) Brisbane.

The products - Txt2Get and iPOWOW – are designed to help event organisers and marketing professionals generate interaction with their target audiences and capture data about them through integrated mobile phone, digital video and social networking strategies.


Sandra Fountain, managing director Tradevent HarbourData said: “Businesses need to evolve the way they capture and use data. When data is used effectively, it takes a business’s marketing campaigns to the next level."


Tradevent’s Txt2Get is a mobile, marketing pull-tool that helps marketers and event organizers improve their advertising and event participation return on investment by encouraging people to SMS to learn more about their products and services.


Fountain says Tradevent’s iPOWOW! can be wrapped around any video and used on any computer, TV or web-enabled mobile phone and touch screen to gather real time opinions and feedback from anywhere in the world.


“Video is 3x more clickable than text, giving iPOWOW! massive potential in the event industry,” said Fountain.

“Imagine a live television audience being able to provide real time feedback for everything from people’s choice nominees at the Logies to cricket matches and football games. And, this feedback can be seen live on their TV screen! iPOWOW! can be used at conferences for real time feedback and for AGMs and other events being streamed on the web and watched on a mobile handset or a computer. It allows people not physically present at the event to be able to vote and provide their opinion and feedback in real time.”