More than 70 corporate clients from across North Asia stepped through the doors of the Australia Pavilion at Expo 2010 last week as part of a Tourism Australia (TA) promotion to highlight Australia’s credentials as a business events destination. TA played host to buyers from China, the Republic of Korea, Hong Kong and Taiwan in Shanghai, inviting the group to “see the pavilion, experience our country” and hear about Australia’s business events facilities.
The group later joined TA's North Asia in-region managers, participating convention bureaux and destination representatives at a gala dinner in the pavilion where they sampled Australian food and wine.
TA's managing director Andrew McEvoy said the initiative, held against the backdrop of the largest world exhibition in history, had proved a winner both with corporate clients and participants from the Australian business events sector.
“Expo 2010 was a grand stage to not only showcase our capability in the business events sector, but also facilitate networking opportunities between Australian convention bureaux and destination representatives and qualified buyers from the Asian corporate meetings and incentives market,” said McEvoy.
TA's regional general manager North Asia Johnny Nee said participation in Expo 2010 was part of an ongoing push into the expanding Asian business events market.
“The Asian economy is remarkably resilient and we expect its business events market, particularly the incentive travel sector, will continue to grow and offer new prospects for Australia in the coming years,” said Nee.
TA's partners in the Expo 2010 promotion were Business Events Cairns & Great Barrier Reef, Business Events Sydney, Gold Coast Convention Bureau, Melbourne Convention and Visitors Bureau and Northern Territory Convention Bureau.
More than 70 corporate clients from across North Asia stepped through the doors of the Australia Pavilion at Expo 2010 last week as part of a Tourism Australia (TA) promotion to highlight Australia’s credentials as a business events destination. TA played host to buyers from China, the Republic of Korea, Hong Kong and Taiwan in Shanghai, inviting the group to “see the pavilion, experience our country” and hear about Australia’s business events facilities.
The group later joined TA's North Asia in-region managers, participating convention bureaux and destination representatives at a gala dinner in the pavilion where they sampled Australian food and wine.
TA's managing director Andrew McEvoy said the initiative, held against the backdrop of the largest world exhibition in history, had proved a winner both with corporate clients and participants from the Australian business events sector.
“Expo 2010 was a grand stage to not only showcase our capability in the business events sector, but also facilitate networking opportunities between Australian convention bureaux and destination representatives and qualified buyers from the Asian corporate meetings and incentives market,” said McEvoy.
TA's regional general manager North Asia Johnny Nee said participation in Expo 2010 was part of an ongoing push into the expanding Asian business events market.
“The Asian economy is remarkably resilient and we expect its business events market, particularly the incentive travel sector, will continue to grow and offer new prospects for Australia in the coming years,” said Nee.
TA's partners in the Expo 2010 promotion were Business Events Cairns & Great Barrier Reef, Business Events Sydney, Gold Coast Convention Bureau, Melbourne Convention and Visitors Bureau and Northern Territory Convention Bureau.
