Britain needs more money
- MICE News
- Friday, 13 February 2009
VisitBritain has said the weak UK pound could mean up to five million more domestic holidays and increasing numbers of international visitors and it has released a GBP6.5 million ‘value’ campaign to run in domestic and overseas markets.
Under a new three-year strategy, VisitBritain promises to: Establish the national framework and VisitBritain’s remit; co-ordinate the voice of British tourism policy; act as custodian of the Britain brand; deliver a global overseas network to champion the national brands – Britain, England, London, Scotland, and Wales; provide transaction and technology platforms that extend the reach of industry to the consumer and deliver the tourism legacy of the 2012 Olympic and Paralympic Games.